A staggering 18 Million new cars are sold in the United States every year but for many the entire new car buying experience is a nightmare.

It is also true that the new car buying experience can be lots of fun and excitement for many who would not have a clue what we are talking about here, using the word "nightmare." Still it is also true that there are those who would gladly prefer a visit to their dentist for a root canal. And a root canal without the novocain or any painkiller for that matter. That's how bad a nightmare it is.

What is it about buying a new car anyway? Most stuff can be purchased without the hassles and stress that goes into car buying. And I mean even stuff that is much more expensive.

The answer to that question probably lies n the fact that this is one industry that has over the years attracted all sorts of characters, representing all sorts of interests that they will never declare and waiting and preying on the slightly more ignorant.

In a way this explains the reason for the meteoric rise of the online auto broker. The professional buyer who spends all their time locating, purchasing and shipping cars to their clients. Unlike dealers a good broker does not represent any manufacturer and will therefore not push a certain model over another for personal reasons. This is also the sort of fellow that is a whole lot more difficult to fool and that's why it is hardly surprising that new car buying folks are not only saying good bye to the hassles but also saving thousands of dollars on their car buying deals.