Copyright 2006 John C Alzza

1. Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money. It's a no brainer that everyone is in a rush today.

2. Use the word "guaranteed" in your ad. People want to be assured they are not risking their hard earned money buying your product. You have to show the trust when buying, give people confidence.

3. Use the word "limited" in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable. If a product is limited and rare people won't be able to resist and they'll dive on it!

4. Use the word "easy/simple" in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc. The easier the better, that goes with anything you can think of.

5. Use the word "testimonial" in your ad. People want to see believable proof before they buy your product. It should be reputable and specific proof. When someone else says the product was great and worked for them chances are another person will buy ot after reading that.

6. Use the word "discount/sale " in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get one free offers, etc. A sale is a sure way to attract people, we all appreciate a discount.

7. Use the word "free" in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc. Just like all the key chains you probably have or t-shirts. Free stuff makes people come back.

8. Use the word "you/your" in your ad. People want to know that you are talking them. This'll make them feel important and attract them to read the whole ad. Make the customer feel like they are valued and wanted.

9. Use the word "important" in your ad. People do not want to miss important information that could effect their life. People will stop and take notice. If something says important on it chances are you'll read it.

10. Use the word "new" in your ad. People want new products or services that will improve their life like new information, tastes, technology, results, etc. New is always better, it goes for anything just like a car. We all want to have the newest next best thing.

11. Use the word "unbelievable" in your ad. When someone sees words like that they will stop and read about your product. They want to know whats so good about it. There are many examples of this from unbelievable price to what ever your product is.