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Strategic Marketing Plans For Weighting Marketing Activities
ing and seminar marketing. This part of your strategic marketing plan includes your solo seminars as well as those that you joint venture with accountants and other niche technology providers. Third priority in your strategic marketing plan is direct mail. Plan to spend about 20% of your time and money on direct mail. Here, targeting is extremely important. In fact targeting is a factor for consideration with all of the elements in your strategic marketing plan. The last and smallest facet of your strategic marketing plan should be the marketing activities that tend to work for some and not for others. These are all the other types of marketing activities available from door hangers and telemarketing to targeting specific industries. This part of your strategic marketing plan will include a lot of hit and miss items bu
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